A recent Forbes article highlights something many of us already feel — working parents are under increasing pressure. But there’s good news too: when employers actively support families, everyone benefits.
The Reality for Working Parents
Balancing work and childcare can be overwhelming. Nearly one in three working parents in the UK reports high levels of stress, with women often shouldering the heavier load.
While flexible working improved during the pandemic, many parents now feel that support is slipping. Only 20% feel their employer is highly supportive of family life, down significantly from two years ago.
Why Family Support Matters
Parents aren’t just looking for a paycheque — they’re looking for a workplace that respects and supports their family commitments. Around 75% of working parents say a company’s approach to family life is a deciding factor when applying for promotions or new roles.
This shift in values is a chance for employers to step up and show they care.
Stress Impacts Everyone
Without support, working parents can feel overwhelmed, leading to burnout, reduced focus, and difficulty performing well at work. That stress doesn't just stay at home — it spills over into the workplace, affecting team performance, wellbeing, and retention.
A Win-Win Opportunity
Here’s the good news: when employers create family-friendly cultures, everyone wins. Offering flexibility, understanding, and practical support helps parents thrive — and thriving employees are more engaged, loyal, and productive.
What Can Employers Do?
- Offer flexible working hours
- Support parental mental health
- Create understanding, open cultures
- Invest in family-first benefits
With just a few changes, companies can turn challenges into opportunities and become places where parents — and their teams — can thrive.
Related articles
Explore our wide range of expert-led articles, guides and tips on parental mental wellbeing.
